

CLIENT
Honduras Education Department
YEAR
2018
ROL
Creative Direction/Copywriting
Honduras is a country with countless social problems, and all of them impact in school education, forcing children and teenagers to stop studying and become financially responsible for their families. It is estimated that at least 25.000 of them abandon school to work and forget about their education.
In a country with more than 350.000 children working, and one of the highest levels of child exploitation in the region, we saw the need of creating an idea that will generate an immediate change in society. With the help of the Honduran Education Department and the Presidential Scholarship Program "Honduras 20/20", we implemented ASISTIR, the first education system capable of educating our kids and feeding their families.
CASE
study

