ASISTIR
ASISTIR
ASISTIR

CLIENT

Honduras Education Department

YEAR

2018

ROL

Creative Direction/Copywriting

Honduras is a country with countless social problems, and all of them impact in school education, forcing children and teenagers to stop studying and become financially responsible for their families. It is estimated that at least 25.000 of them abandon school to work and forget about their education. In a country with more than 350.000 children working, and one of the highest levels of child exploitation in the region, we saw the need of creating an idea that will generate an immediate change in society. With the help of the Honduran Education Department and the Presidential Scholarship Program "Honduras 20/20", we implemented ASISTIR, the first education system capable of educating our kids and feeding their families.

CASE

study

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Watch full video
Watch full video

Cannes Lions, 2018

Cannes Lions, 2018

Shortlist

Shortlist

Direct: Use of technology

Direct: Use of technology

Shortlist

Shortlist

Media: Use of technology

Media: Use of technology

Shortlist

Shortlist

Direct: Non profit charity

Direct: Non profit charity

Festival Antigua Guatemala

Festival Antigua Guatemala

Gold

Gold

Direct: Social Responsability

Direct: Social Responsability

Silver

Silver

Media: Social Responsability

Media: Social Responsability

Bronze

Bronze

PR: Social Responsability

PR: Social Responsability

Bronze

Bronze

ideas Cross Media

ideas Cross Media

El Ojo de Iberoamérica, 2018

El Ojo de Iberoamérica, 2018

Gold

Gold

Creative Data

Creative Data

Silver

Silver

Sustainable

Sustainable

Shortlist

Shortlist

Direct

Direct

Shortlist

Shortlist

Best Local Idea

Best Local Idea

Creative Director

daniel@port.com

PORT

Creative Director

daniel@port.com

PORT

Creative Director

daniel@port.com

PORT