Being the most Mexican brand, we chose not to talk about soccer, even with Mexico hosting the 2026 World Cup. Instead, we leveraged the massive influx of tourists and a little-known detail: the mandatory loop planes make before landing at Mexico City International Airport. We painted short Mexañol lessons on rooftops near the airport, visible only from the air, to teach visitors, especially gringos, the real language spoken in Mexico. The action also became a platform to promote our drink, created with our compa Ojo de Tigre, blending culture, humor, and Mexican flavor before tourists even touched down.